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Dashboard

The National Sport Participation Survey (NSPS) is Singapore’s only annual national survey on exercise and sport participation among citizens and permanent residents aged 13 years old and above. Get access to the valuable insights from NSPS by clicking here!

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Analytical Tools and Datasets

Analytical Tools and Datasets

The following tools are made available to provide specific and actionable insights on key areas of business operation:

  • Churn Propensity Predictor
  • New Customers Identifier
  • Up-sell and Cross-sell Recommender
Datasets

In addition, the following datasets are provided to enable the generation of insights for business planning and innovation:

01 Singapore Sporting Facility Census

Singapore Sporting Facility Census

This data shows where the sporting facilities in Singapore are located.The data is obtained from Facility Census Survey conducted by Sport Singapore in 2016/17.

Last updated: 2017

Field name Field title Data field description Data format
facility_type Facility type Type of facility (i.e. Studio, Gymnasium, Badminton Court, etc.) Text
postal_code Postal code Postal code of where the facility is located Text
02Profile & Behaviour of Activity Participants

Profile & Behaviour of Activity Participants

This data shows the profile and behaviour of the activity participants. The data is obtained from ActiveSG membership management system where members' entries to ActiveSG Gym or Swimming Complex, bookings for sporting facilities and bookings of programmes made by members were aggregated.

Coverage start date: 01/07/2021

Coverage end date: 30/06/2022

Field name Field title Data field description Data format
activity Activity Name of sports or physical activity participated by members Text
age_group Age Group Age group of participants in bin size of 10 (e.g. 0 - 9 years old) Text
gender Gender Gender of participants Text
day_of_week Day of week Day of the week (i.e. Monday, Tuesday, etc.) Text
time_period Time period Time period in hourly block Text
number_of_bookings_entries Number of bookings/ entries Total booking/entries by participants of the corresponding profile for the activity on the corresponding day of week and time period Number
03Latent Demand by Activity

Latent Demand by Activity

This data shows what are the sports or physical activities that Singapore Residents would be most interested in to do regularly (i.e. at least once a week). The data is obtained from National Sports Participation Survey (NSPS). The NSPS is Singapore’s only annual national survey on exercise and sport participation among Singapore Citizens and Permanent Residents (“Singapore Residents”) aged 13 years old and above. Since 2015, NSPS was conducted every month via face-to-face interviews among randomly selected households from the Department of Statistics, with annual sample size of at least 4,500. Results are weighted to be representative of Singapore population.

Coverage start date: 01/01/2021

Coverage end date: 31/12/2021

Field name Field title Data field description Data format
activity Activity Name of sports or physical activity selected by respondents as an activity that they would be most interested in to do regularly. Text
age_group Age Group Age group of respondent base on life stage (i.e. Teens (13 - 19), Young Adults (20 - 39), Middle-age Adults (40-59) and Seniors (60+)) Text
gender Gender Gender of respondent Text
estimated_population Estimated population Estimated population is derived by multiplying percentage of weighted respondents with the Singapore Residents population size of corresponding age group and gender Number

To learn more about the analytical tools and request for the datasets, get in touch with us:

Get in Touch

Get in Touch

Reports & Insights

Reports & Insights

The following reports and insights are available for your download:

1. National Sport Participation Survey 2015 – 2021

Singapore is more active than ever! Insights from the National Sport Participation Survey conducted annually between 2015 and 2021.

2. Fans Are Changing The Game

2022 global sports marketing report.

3. Year in Review

Evolution of sports consumption.

SPORTDEXSG Partners

IMDA
OneMap