Singapore's event organisers successfully embrace technology, to create Blended events for masses!
(Cycling Rocks event on 20 Mar 2022. Photo Credit : RIDEnjoySG)
As of March 2022, the 'Blended' Initiative (which was announced in 2020) has supported 40 local events and is expected to engage approximately 150,000 participants. This is a clear indication that both, the local events industry and fellow Singaporeans, have embraced technology and the ‘phygital’ or the ‘blended’ way of consuming sport and participating in sports events. And that's while continuing to remain safe during the ongoing pandemic.
Following last month's Committee of Supply announcement in Parliament by Mr Edwin Tong (Minister for Culture, Community and Youth), Sport Singapore unveiled the 3rd edition of the Blended Initiative – ‘Blended Events Grant-Bring Sport Back’. More than $2.5 million has been set aside to fund mass participation events at up to $50,000 per award under the grant. Eligible businesses including event management companies and organisers, academies and clubs, as well as facility operators are welcome to submit their applications via ActiveSG Circle.
Let's take a look at 2 of the success stories (below) from the Blended initiative.
(The Ridenjoy App which was launched in Dec 2021. Photo Credit : RIDEnjoy)
Based on their mileage, participants were rewarded in-app with virtual jerseys from green (200km), pink (500km), polka dot (1,000km) to yellow (2,000km).
(RIDEnjoy Co-founder Kelvin Phang)
Said Kelvin Phang, 50, Chief Joy Officer, “We would like to thank everyone in the cycling community for embracing us and this proves that there are significant numbers of cyclists who want to navigate around the island without using busy roads. We are glad, many understand that RIDEnjoy’s user-powered map will only get better with more users and more inputs.”
(TRI-Factor Bike Asia Challenge 2022. Video Credit : Orange Room Asia)
After launching their first event in Singapore since the pandemic started, event organisers Orange Room Asia hosted its first TRI-Factor community event. About 100 cyclists gathered on 26 Feb 2022 at the Singapore Sports Hub, to celebrate this milestone. An exclusive by-invite only event, participants hailed from different cycling groups, creating a sense of togetherness for the cycling community in Singapore, as new friendships were forged.
The TRI-Factor Bike Asia Virtual Challenge (a "blended" event with both virtual and physical elements) ran from 29 Jan - 13 Mar 2022 and featured two categories – Competitive and Open. For the competitive category, participants could choose to complete 500km individually or form a team of 2-4 riders to complete 1,000km. The open category targets recreational riders and offers the options of an individual challenge to complete 100km or a team effort to clock 500km. The physical challenge of this event was held on 26 Feb at the Singapore Sports Hub for the 100 by-invite only cyclists.
"I’ve always enjoyed cycling as part of my fitness regime and I think an event like this is fantastic as it allows me to integrate into the cycling community and make new friends, instead of just doing it by myself. I’m grateful that TRI-Factor invited me for this and I hope to attend more in future!” said 2019 SEA Games Athlete, Nicholas Rachmadi.
Steven Chan, Principal Coach of Team bodyFUEL further added, "We ride regularly as a group, meeting up a few times a week. But we usually ride within our own club. I felt that this was a very meaningful initiative, because we got to interact with cyclists from other clubs. We love the TRI-Factor Bike Asia Challenge for giving us a reason to do something together and this Celebratory Ride just gave us more reason to like it!”
Eligible businesses including event management companies and organisers, academies and clubs, as well as facility operators are welcome to submit their applications via ActiveSG Circle.